I still remember getting involved in this company back in 2013 when the company had almost no sales and was basically fighting for life. At that point of time, all team members decided to base the company’s activity on the re seller based model. Operating as wholesale dropshipper, the workers started collecting orders from re sellers and shipping directly to their buyers. Everyone got kind of happy with it because such a model meant no solo marketing efforts to get orders, or less expenditure on digital marketing. And actually, in those conditions, it was the only possible model of running this business.
Due to heavy expenditure on marketing and advertisement , the company had almost no circulating capital and couldn’t afford to add latest designs to its inventory. Therefore, the re seller based model allowed the company to minimize marketing and advertisement costs, and to invest the hard earned money into adding latest lingerie designs. Still, everything changes in due time. The right approach to the business promotion resulted in the higher turnover, and this boost of profit helped the company get their new big storage facilities and purchase new products .
By 2016, 75% of the company’s revenue was originating from re seller orders. It was time for management to transform this business into something larger than a humble wholesale dropshipping supplier. To stand out from the competition and create a totally unique brand image, the company board has made a decision to take the full responsibility for this venture. This decision has led Snazzyway dropshipping from Struggle to Success .
Quite obviously, none of this could have ever happened if it wasn’t for this right starting point.The re seller model allowed the Snazzyway team to start developing this business with minimal costs, and save enough money to launch a full-scale e-commerce venture. It also helped the team get the necessary experience and understand what exactly works well for this business. Aren’t you thrilled with such an opportunity to start a potentially booming business with the minimal effort?
