Although women's panties is an “evergreen” drop shipping product niche category, there’s a new product in this space that is quickly picking up steam.Personalized lingerie (of all kinds) is a massive trend. There is certainly a lifestyle element and community that you can leverage to establish a brand in this rapidly growing niche.Print on demand is a dropshipping type of ecommerce business model. You or your customer design the graphics, add products you want to print them on (Panties, Bras, Sets, etc)

How to Market

When selling Customized panties, focus more on free social media like Facebook , Instagram and YouTube. You could partner up with Indian influencers in the space and run Instagram ads . A more beneficial option is to create your own profile on different social media platforms and publish content related to customized lingerie & underwear.

Plus size sexy panties & Lingerie is a great niche for Indian market ! Contrary to the sexy models we see on television and in magazines, the average Indian woman wears a size 2xl. This is the beginning size for plus size Lingerie, by the way. If you decide to dropship plus size lingerie, you will be assured of a steady consumer demand for your products.Seriously. Thousands of women are buying plus size lingerie for themselves every day

How to Market

A - Email Marketing

Create an email newsletter and send it out religiously. This does not have to be fancy , but of course pretty pictures of lingerie wearing sexy models won’t hurt. Keeping in touch with your customers has never been easier. Sign up with an email marketing company such as Constant Contact or iContact and get started today.

B- Social Media

When selling Customized panties, focus more on free social media like Facebook , Instagram and YouTube. You could partner up with Indian influencers in the space and run Instagram ads . A more beneficial option is to create your own profile on different social media platforms and publish content related to customized lingerie & underwear.

The subscription boxes e-commerce market in India has grown more than 82% in the past three years - with more options being released continuously. The subscription box market in India is being led by niche products for women. Sexy lingerie, legwear and period boxes make up around 30% of the overall market larger market share than clothing and fashion. A trend that will continue for 2021 is that niche based subscription boxes will do best as opposed to generic items, like clothing and fashion.

How to Market

Here are some proven marketing strategies for a subscription box business:

Start an affiliate program

Having an affiliate program is one of the best ways to market anything. Your goal is to tap on bloggers and social media influencers as affiliates for your subscription box. If you find it challenging to make them sign up as affiliates, you can sweeten the deal by offering a higher commission at the beginning.

Tie up with influencers

Influencer marketing is also an effective strategy to bring more customers to your subscription box. But don't just look for influencers with a high number of followers. Start with small influencers to test the strategy out. And focus on the engagement that their content gets.

Use social media channel

If you're new to the subscription box business, you might be enticed to market on all the social media platforms at once. While that may be a good idea, it is far from ideal when you're just starting. Focus on one channel first. And once have established your brand, you can then branch out to other platforms. Find the channel that best fits your product.

Luxury women's panties is a growing dropshipping niche with limited players, but the market has room to grow significantly.The lingerie market in India is changing. Once dominated by a small number of big brands with relatively limited ranges of product range, as Indian women demands develop, the lingerie market is diversifying.Sexy panties is often associated with a romantic, sexy aesthetic: strapping details, sensual lace fabrications and alluring silhouettes. While this remains a popular and dominant trend.

How to Market

Here are some proven marketing strategies for a subscription box business:

A-Collaborate

Work with Si miler businesses in your area. For example, tie up with a local beauty parlor or wedding photographer and give their customers an exclusive discount in your store. Offer to display their work if they refer customers your way. Also, consider working with local bridal boutiques—supply them with your cards and an incentive for their customers to shop in your store (coupon, free gift, complimentary registry, etc.). Every bride needs an under-dress foundation; and of course, her bridal lingerie.

B-Create size registry

Keep your customer’s sizes on file. Creating a size registry will give your customers a feeling of belonging to your shop, like a member. They can come back and be assured you will know how to fit them. Additionally, they can send their loved ones in to buy them gifts. Repeat customers ensure your business’s success.

C-Use social media channel

If you're new to the lingerie business, you might be enticed to market on all the social media platforms at once. While that may be a good idea, it is far from ideal when you're just starting. Focus on one channel first. And once have established your brand, you can then branch out to other platforms. Find the channel that best fits your product.

A lot of people made money dropshipping Shapwear, Legwear and Bodywear at the end of 2018. Overall, the shapewear, stocking and tights market is expected to grow at rapid pace by 2021. Remember, if you are struggling to come up with a niche. Just use this formula: product category for your target market. Ex. Shapwear for the fashion conscious Indian women. You can sell multiple product niches to that person.

How to Market

When selling Shapwear , focus more on free social media like Facebook , Instagram and YouTube. You could partner up with Indian influencers in the space and run Instagram ads . A more beneficial option is to create your own profile on different social media platforms and publish content related to customized lingerie & underwear.