About Us
Snazzyway is a premium lingerie brand and manufacturer dedicated to designing and delivering high-quality intimate wear and women’s fashion. Since 2014, we have focused on creating stylish, comfortable, and confidence-boosting lingerie for modern women across India and beyond.
With in-house manufacturing expertise, strong quality control processes, and a deep understanding of fit and fabric, Snazzyway offers a wide range of bras, panties, nightwear, and intimate apparel crafted to meet evolving fashion needs. Every piece is thoughtfully designed and carefully produced to ensure comfort, durability, and style.
Our commitment to quality, fit, and affordability has made us a trusted choice for thousands of customers who value both fashion and reliability.
At Snazzyway, we believe lingerie is not just clothing — it is confidence, comfort, and self-expression.
The inspiration behind Snazzyway
Snazzyway was founded with a simple vision — to create high-quality lingerie that blends comfort, confidence, and style for modern women.
Since 2014, we have focused on thoughtful design, precision craftsmanship, and consistent quality. With our own manufacturing facility in Haldwani, Uttarakhand, we ensure strict quality control and carefully crafted collections.
Thousands of women trust Snazzyway for intimate wear that combines fashion, comfort, and confidence.
Our Vision
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To create lingerie that combines comfort, confidence, and contemporary design.
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To deliver high-quality intimate wear crafted with precision and care.
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To make stylish, well-fitted lingerie accessible to women across India.
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To continuously innovate in fabric, fit, and design while maintaining exceptional quality standards.
Our Team
You all run the show, day in and day out, and there is no one more important to Snazzyway than the people that make it what it is……the most trusted lingerie manufacturer in India . As one of the most efficient and effective teams of professionals around, there are no doubts that our company will continue to flourish through 2023 and beyond. Thank you for the hard work, new ideas and unrelenting dedication and determination to seeing us succeed.
Nimita Sanwal -CEO
Nimita Sanwal is the CEO of Snazzyway, leading the company with a focus on innovation and growth.
Raghav Chauhan -CTO
Raghav Chauhan is the CTO of Snazzyway, driving technological innovation and ensuring seamless operations across the company.
Prithvi Rajpurohit - CFO
Prithvi Rajpurohit is the CFO of Snazzyway, overseeing financial strategies and ensuring the company’s financial growth and stability.
Our Expertise
In-House Manufacturing
We design and manufacture our lingerie collections in-house, ensuring consistent quality, precise fit, and premium craftsmanship.
Thoughtful Design & Innovation
Our team continuously experiments with fabrics, silhouettes, and detailing to create styles that combine comfort with modern fashion trends.
Strict Quality Control
Every product undergoes careful inspection—from material selection to final finishing—so you receive reliable, well-crafted pieces every time.
Customer-Centric Approach
We listen to our customers, refine our collections based on feedback, and focus on delivering styles that meet evolving preferences.
For business, wholesale, or dropshipping partnerships, please visit our official B2B platform Snazzyway Dropshipping .